Platform Neutrality Policy

Sociocue is a civic technology platform created to help people responsibly identify public-interest issues, submit supporting information, understand verified facts, participate in constructive digital civic action and follow the progress of issues over time.

Sociocue is designed to support information, transparency, responsible participation and lawful problem-solving.

It is not designed to create hostility, confrontation, agitation, political instability or conflict between citizens and the State, public authorities, institutions, organisations or individuals.

This Policy explains the boundaries that apply to every issue, campaign, user, Luminar, moderator and piece of content appearing on Sociocue.

Sociocue is not an anti-government, anti-state or anti-institutional platform.

Sociocue does not exist to oppose:

• the Government of Pakistan;
• provincial or local governments;
• State institutions;
• constitutional bodies;
• the judiciary;
• law-enforcement agencies;
• the armed forces;
• public authorities;
• regulators;
• government departments;
• elected bodies; or
• lawful public institutions.

The appearance of an issue concerning a government department or public institution does not mean Sociocue opposes that institution.

The purpose of such a campaign is limited to documenting a specific public issue and encouraging its lawful resolution through appropriate channels.

Issues appearing on Sociocue are intended to originate from citizens, communities and other eligible users.

Sociocue does not create public issues in order to:

• damage a government;
• weaken an institution;
• influence political power;
• promote regime change;
• create hostility toward public authorities;
• campaign against individuals in public office; or
• advance the political beliefs of Sociocue's founders, team or moderators.

Sociocue provides the technology and process through which legitimate civic concerns may be documented and followed.

It does not set the public agenda.

Sociocue is politically independent.

Sociocue will not:

• support a political party;
• oppose a political party;
• endorse a political candidate;
• campaign against a political candidate;
• participate in an election campaign;
• provide campaign infrastructure to political parties;
• publish paid political propaganda;
• organise partisan mobilisation;
• encourage voting for or against a person or party;
• allow the platform to become a vehicle for political rivalry; or
• permit campaigns whose principal purpose is changing political power.

A civic issue does not become political merely because a government department is responsible for addressing it.

For example, requesting repair of an unsafe road, publication of a hospital safety audit or completion of a water project may be legitimate civic activity.

Calling for the removal of a government, political party or public official is outside Sociocue's purpose.

Sociocue will never act as a:

• rabble-rouser;
• agitator;
• instigator;
• provocateur;
• inciter;
• antagonist;
• militant organisation;
• pressure organisation;
• protest organiser;
• revolutionary movement; or
• vehicle for public disorder.

Campaigns must focus on the issue and its lawful resolution, not on generating anger against people or institutions.

Sociocue does not organise, facilitate, sponsor, encourage or coordinate:

• protests;
• demonstrations;
• rallies;
• marches;
• sit-ins;
• road blockades;
• occupations;
• strikes;
• picketing;
• encirclement of buildings;
• gatherings outside private homes;
• confrontations with officials;
• disruption of public services;
• disruption of traffic;
• civil disobedience;
• unlawful assemblies; or
• other physical mobilisation intended to pressure or confront an authority.

Sociocue's participation model is intended to remain digital, informational, constructive and lawful.

Users must not use Sociocue campaign pages, comments, campaign kits, profiles or messaging features to organise such activities.

Where Sociocue refers to mobilisation, participation or collective action, these terms refer to lawful digital civic participation.

Examples may include:

• reading verified information;
• supporting a campaign on Sociocue;
• submitting relevant evidence;
• sharing verified campaign information;
• creating educational social-media content;
• directing attention to official information;
• contacting the responsible authority through lawful public channels;
• submitting an official complaint;
• responding to a consultation;
• following the progress of an issue;
• helping verify whether an issue has been resolved; and
• contributing professional or technical expertise.

“Mobilisation” on Sociocue does not mean mobilising people for physical confrontation or public disorder.

Sociocue respects the sovereignty, territorial integrity, constitutional order and lawful institutions of Pakistan.

The platform must never be used to encourage or promote:

• violence against the State;
• armed resistance;
• rebellion;
• insurrection;
• sabotage;
• terrorism;
• separatist violence;
• attacks against national institutions;
• destruction of public property;
• interference with national security;
• unlawful attempts to destabilise the country; or
• activity intended to undermine the sovereignty or territorial integrity of Pakistan.

Content presenting a credible risk in these areas will not be permitted.

Sociocue strongly rejects vigilantism and mob justice.

Users must never encourage others to:

• punish an accused person;
• physically confront a suspect;
• detain someone;
• attack someone's home or workplace;
• damage property;
• threaten someone;
• extract a confession;
• publicly humiliate someone;
• carry out revenge;
• interfere with an investigation; or
• perform any function belonging to courts, police or other competent authorities.

An accusation does not give members of the public a right to punish anyone.

Content must not be designed to provoke people into hostility, confrontation or unlawful conduct.

Sociocue prohibits language intended to:

• inflame public anger against a person or institution;
• encourage confrontation;
• create panic;
• provoke violence;
• encourage revenge;
• intimidate officials;
• encourage unlawful disruption;
• incite hatred;
• encourage mobs; or
• deliberately escalate tensions.

Campaign wording should seek a solution, not an enemy.

Sociocue must never be used to threaten or intimidate:

• public officials;
• journalists;
• witnesses;
• complainants;
• politicians;
• judges;
• police officers;
• government employees;
• private citizens;
• organisations; or
• institutions.

Prohibited calls to action include statements such as:

• “Make them afraid.”
• “Make their life impossible.”
• “Flood their personal phone.”
• “Go to their house.”
• “Surround their office.”
• “Teach them a lesson.”
• “They will only listen if we force them.”
• “Everyone target this person.”

Sociocue campaign kits must never contain this type of wording.

Sociocue believes institutions may legitimately be asked:

• what happened;
• what action has been taken;
• whether a project has been completed;
• whether an inquiry has concluded;
• whether a reported hazard has been repaired;
• whether an official commitment was fulfilled; or
• whether published standards are being followed.

Such questions must remain factual and constructive.

Sociocue's objective is:

resolution, not confrontation.

Every Sociocue campaign should have a measurable civic objective.

Good examples include:

• repair an unsafe manhole;
• publish an inquiry report;
• complete a stalled public project;
• conduct a hospital safety audit;
• restore a water supply;
• disclose the status of a public complaint;
• implement an existing court direction;
• improve a reporting system; or
• publish progress on a recognised public issue.

Campaigns should not be built around:

• destroying someone's reputation;
• creating hatred against a person;
• removing someone from political office;
• humiliating an official;
• targeting a family;
• forcing someone through public intimidation; or
• encouraging retaliation.

Sociocue operates on an evidence-first principle.

The more serious a claim, the stronger the evidence required before publication.

Information may be categorised as:

Verified Fact
Supported by reliable evidence or authoritative sources.

Officially Reported
Attributed clearly to an authority, court, inquiry or official record.

Allegation or Claim Under Review
A claim that has been made but has not yet been independently established.

Unverified
Information that should not be amplified as fact.

Sociocue will not intentionally convert rumours or viral social-media claims into verified facts.

Sociocue must exercise particular caution where a campaign concerns an identifiable person.

The platform must not declare someone:

• a murderer;
• corrupt;
• fraudulent;
• abusive;
• guilty of harassment;
• a criminal;
• a thief; or
• responsible for another serious offence

unless that statement is legally established and it is lawful and appropriate to report it as such.

Where proceedings are ongoing, language should instead identify the status accurately.

For example:

“Police have accused…”

“The allegation is being investigated…”

“The individual is facing proceedings…”

“A judicial inquiry is examining…”

An accused person remains entitled to due process.

Sociocue does not conduct trials.

The platform must never encourage users to decide someone's guilt through:

• polls;
• viral speculation;
• hashtags;
• edited clips;
• anonymous allegations; or
• public pressure.

Courts and competent authorities determine criminal responsibility.

Sociocue may track proceedings but must not replace them.

Users may criticise decisions, policies, conduct or institutional performance where they have a legitimate basis for doing so.

Users may not use Sociocue for:

• fabricated accusations;
• malicious rumours;
• character assassination;
• knowingly false statements;
• deceptive editing;
• impersonation;
• publication of manipulated evidence; or
• personal vendettas.

Sociocue must never become a tool for exposing private personal information.

Users may not publish unnecessary:

• home addresses;
• personal phone numbers;
• private email addresses;
• identity documents;
• financial records;
• family information;
• live locations;
• children's details; or
• other sensitive private information.

Public accountability must never become personal targeting.

Sociocue must not be used to promote hostility or conflict based on:

• religion;
• sect;
• ethnicity;
• race;
• language;
• nationality; or
• community identity.

Campaigns involving allegations of blasphemy, religious wrongdoing, sectarian accusations or similar high-risk matters should not ordinarily be permitted without specialist legal and safety review.

Sociocue will never permit calls for collective punishment or hatred against a community.

Content relating to sensitive national institutions must be especially carefully reviewed.

Criticism of a specific documented issue must remain:

• factual;
• attributable;
• proportionate;
• non-inflammatory;
• lawful; and
• focused on the issue itself.

Personal insults, unverified allegations or language intended to create hostility toward an institution are not permitted.

Public officials may legitimately be referenced where necessary to explain responsibility for a civic issue.

However, Sociocue campaigns should preferably address:

the responsible office, authority or institution

rather than mobilising people against an individual.

For example:

Preferred:

“The Water and Sanitation Agency should publish a repair schedule.”

Not preferred:

“Everyone go after the director until he fixes this.”

Sociocue may provide users with:

• factual summaries;
• captions;
• graphics;
• suggested hashtags;
• short video scripts;
• verified statistics; or
• educational material.

Campaign kits must remain:

• factual;
• non-inflammatory;
• non-partisan;
• non-threatening;
• peaceful;
• lawful; and
• focused on the civic objective.

Sociocue will not provide scripts designed to provoke confrontation or hatred.

Users may have their own personal views, beliefs and activities outside Sociocue.

Those views and activities do not automatically represent Sociocue.

Users must not claim:

• to speak on behalf of Sociocue;
• to represent Sociocue officially;
• that Sociocue authorised their external activity; or
• that Sociocue endorses an action

unless they have written authority to do so.

Each user is responsible for their own:

• statements;
• posts;
• comments;
• social-media activity;
• communications;
• interactions;
• offline conduct; and
• compliance with applicable law.

Participation in a Sociocue campaign does not authorise unlawful conduct.

Sociocue does not instruct users to violate the law and does not assume responsibility for independent conduct undertaken outside the authorised functionality of the platform.

Nothing in this Policy removes any responsibility that applicable law places directly on Sociocue itself.

That final sentence is important; we should not pretend a disclaimer can eliminate statutory obligations.

A user, supporter, volunteer or Luminar does not become:

• an employee;
• agent;
• representative;
• spokesperson;
• partner; or
• authorised delegate

of Sociocue merely by participating in a campaign.

Their independent statements and activities are their own.

Sociocue cannot guarantee that:

• an authority will respond;
• a campaign will succeed;
• a complaint will result in action;
• an investigation will reach a particular outcome;
• public attention will result in resolution; or
• information supplied by third parties will remain accurate.

Sociocue's role is to provide tools for information, participation and transparent progress tracking.

Campaigns must never attempt to:

• influence witnesses;
• intimidate suspects;
• pressure judges;
• interfere with police work;
• publish protected evidence;
• compromise an investigation;
• encourage destruction of evidence; or
• interfere with judicial proceedings.

Where necessary, campaign publication may be restricted or delayed to protect an investigation or legal process.

Certain campaigns should receive enhanced review before publication.

These include matters involving:

• deaths;
• murder investigations;
• criminal allegations;
• corruption;
• public officials;
• police misconduct;
• judiciary;
• armed forces;
• national security;
• religious disputes;
• sexual misconduct;
• serious medical negligence; or
• other allegations capable of causing serious reputational or legal harm.

Sociocue may require legal review before publishing these campaigns.

Sociocue may classify campaigns internally.

Level 1 — Routine Civic Issue

Roads, drainage, waste, public utilities, accessibility and similar matters.

Level 2 — Institutional Accountability

Hospitals, schools, public projects, environmental enforcement and service delivery.

Level 3 — Sensitive Matter

Deaths, harassment, alleged negligence and serious institutional failures.

Level 4 — High-Risk Allegation

Criminal allegations, corruption accusations or claims concerning identifiable persons.

Requires senior and potentially legal review.

Level 5 — Restricted

Content involving incitement, threats, terrorism, violent extremism, religious hatred, mob justice, unlawful agitation, sabotage or serious threats to State sovereignty.

Such campaigns will not be permitted.

Moderators should ask before approving a campaign:

1. Is there a genuine civic issue?
2. Is the information sufficiently supported?
3. Are allegations clearly labelled?
4. Does the campaign have a legitimate civic objective?
5. Is the requested outcome lawful?
6. Does the wording target an issue rather than create an enemy?
7. Could the wording provoke hostility or disorder?
8. Does it encourage confrontation?
9. Does it contain unnecessary personal information?
10. Does it interfere with an investigation or court process?
11. Does it target a political party or candidate?
12. Could it damage national security or sovereignty?
13. Does it require senior or legal review?

If there is material doubt, publication should be paused for further review.

Sociocue may remove, restrict, redact or suspend content where it believes the material:

• violates this Policy;
• creates a safety risk;
• contains unlawful material;
• contains false information;
• encourages agitation;
• threatens public order;
• targets individuals improperly;
• compromises an investigation;
• creates a national-security concern;
• violates privacy; or
• otherwise exposes users or Sociocue to significant harm.

Every public campaign should include an accessible:

Report this campaign

function.

Reports may include:

• False or misleading information
• Harassment
• Threats or incitement
• Privacy violation
• Political campaigning
• Religious or sectarian content
• Doxxing
• Impersonation
• Court or legal concern
• National-security concern
• Copyright
• Other

Complaints should be reviewed and logged appropriately.

Sociocue intends to comply with lawful obligations imposed by competent authorities and courts.

Where legally required and appropriately authorised, Sociocue may respond to lawful requests relating to:

• content;
• accounts;
• investigations;
• preservation of information;
• removal or restriction orders; or
• other legally required matters.

Sociocue will seek to act consistently with applicable law and the privacy rights of users.

The purpose of a campaign is not to “defeat” an authority.

Where an authority:

• acknowledges the issue;
• responds;
• explains its position;
• starts corrective action; or
• resolves the problem,

Sociocue should reflect that response accurately.

The platform should encourage cooperation and resolution wherever possible.

Where practical, Sociocue may provide relevant authorities or institutions with an opportunity to:

• submit an official response;
• correct factual inaccuracies;
• provide evidence of action taken;
• provide expected timelines; or
• mark an issue as resolved with supporting evidence.

Their response may become part of the public campaign record.

This is a very useful protection for us because Sociocue becomes a two-way transparency platform, not merely an accusation platform.

The objective of every Sociocue campaign should ultimately be to move toward a documented outcome.

Where an issue is corrected, Sociocue should visibly record the resolution.

We do not benefit from keeping a dispute alive after the underlying issue has genuinely been resolved.

A Sociocue campaign should always be able to answer:

What happened?

What evidence supports it?

Who is responsible for addressing the issue?

What lawful action are we requesting?

How will we know when it has been resolved?

If a campaign cannot answer these questions, it may not be suitable for Sociocue.

Our guiding principle is simple:

Sociocue exists to help information reach a solution, not to turn frustration into conflict.

We provide the platform.

Citizens raise the issues.

Evidence guides the conversation.

Institutions are given the opportunity to respond.

Progress is tracked transparently.

And resolution — not confrontation — is the goal.